We focused on streamlining brand components - typography, color, layout rules - while building an extensible design system that could flex across social, product, event, and campaign use cases. The result was a more unified and polished presence that stayed true to Lean’s tone: clear, developer-first, and future-ready.
To support marketing and growth, we created a full suite of assets - from motion graphics and digital campaigns to print-ready decks and custom merch. This brand refinement now plays a foundational role in how Lean builds recognition and communicates trust across the region’s evolving fintech landscape.
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